Berry Bros. & Rudd grows Irish business with integrated systems from Maginus

Published 5th June 2008

5th June 2008, Manchester – Berry Bros. & Rudd, a UK specialist wine merchant, has chosen a business solution from Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, in its Irish subsidiary in a bid to boost sales across both retail and wholesale channels.

The Irish business sells wines through a retail outlet in Dublin, over the phone and web, and now the larger part of their business, through wholesale to hotels, restaurants and wine cellars. The Irish business has started to grow and the company has ambitious plans for the future – to double turnover over the next few years.

Jessica Lavin, general manager for Berry Bros & Rudd, Ireland, said, “No one else in Ireland has a system like this so we think this will give us a competitive edge and also enable us to achieve our ambitious targets in a competitive market. With the Maginus system we have a better view of customer preferences so we can put offers together and stock accordingly.”

Berry Bros. chose a combined point of sale and back office solution from Maginus, because it had the best fit to meet their requirements. As Ms Lavin explained, “We opted for Maginus’ dedicated wine trade functionality, including en primeur management, duty and rates, and its track record. The new systems will enable us to process more orders, make fewer errors & eliminate duplication because the new system is totally integrated. We chose Maginus because it was a totally integrated system that can handle both our retail and wholesale distribution from one solution”

Russell Dorset, sales and marketing director, Maginus, said, “This very exciting win at Berrys further demonstrates our pre-eminence in this sector and our ability to handle both everyday as well as specialist requirements for wine merchants.”

The Maginus solution will enable Berry Bros. to manage:

• Duty management
• Ex cellar
• En primeur
• Broking and customer reserves
• Product cost management
• Supplier management
• In-depth warehouse management
• High volume order picking and despatching
• Split cases and advanced unit measures
• Bonded stock
• HMC&E reporting
• Multi-currency support
• Integrated sales, marketing and CRM
• E-commerce
• Trade counter/EPOS integration

They plan to implement Maginus across the business to handle the whole of their multi channel operations. There will be a phase 2 which will be to improve & promote web sales.

About Berry Bros. & Rudd

Berry Bros. & Rudd is Britain's oldest wine and spirit merchant, having traded from the same shop for over 300 years.

The business was officially established in 1698 by the Widow Bourne at 3 St James's Street in London, opposite St James's Palace. The company evolved from selling provisions, exotic spices, tea and coffee to, ultimately, fines wines and scotch whisky.

Berrys first supplied wine to the British Royal Family during the reign of King George III and has continued to do so to the present day. Its first Royal Warrant was awarded in 1903 by King Edward V11 and today they hold two Royal Warrants for H.M. The Queen and H.R.H. The Prince of Wales.

Despite Berrys' history and the continuation in the belief in traditional standards of service and quality, it is also extremely innovative. In 1994 it launched one of the first online wine shops, www.bbr.com, which is now regarded as Britain's leading wine website and has been awarded Website of the Year six times in the last seven years at the prestigious International Wine Challenge.

www.bbr.com

About Maginus

Maginus builds intelligent software solutions that enable beer, wine and spirits distributors and retailers to increase sales, improve customer service and build long-lasting customer relationships.

With the highest fit of any multi-channel solutions provider, Maginus provides a range of software and technology solutions that will meet all business management needs in a single integrated environment. Core solutions enable companies to maximise revenue, improve efficiency and enhance the customer experience from start to finish.

Maginus provides in-depth solutions for en primeur, ex cellar, broking and customer reserves, enabling companies to manage promotions, discounts and loyalty schemes which are vital to maintain good customer relationships. We also provide the ability to perform complex product cost and margin calculations in order to stay profitable, including duty schemes and currencies for international trading.

www.Maginus.com

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